Building a pregnancy support app to simplify prenatal tracking
Client
Super Mom (study case)
Year
2023
Role/Category
Product Design
Works
Logo, Website Design, Content & Strategy
Based on data from the 2019 Indonesian Health Profile (Kemenkes RI) the latest data in 2015 the Maternal Mortality Rate (MMR) reached 305 deaths per 100,000 live births. Meanwhile, the latest Infant Mortality Rate (IMR) in 2017 reached 24 deaths per 1,000 live births.
This, of course, is still below the expected number of the formulated Sustainable Development Goals (SDGs). According to WHO (2019) Maternal mortality rate is the number of maternal deaths resulting from the process of pregnancy, childbirth, and postpartum which is used as an indicator of women's health status. According to WHO (2019), the world's maternal mortality rate (MMR) is 303,000 people. Globally, as many as 10 percent of babies are born prematurely. Of all cases of preterm birth, about 50 percent occur between 35 and 36 weeks' gestation.
Design
Being a pregnant woman is not easy. There are many things they have to face and prepare for the birth of their baby. Not to mention about the discomfort they have to face every day, and interfere with their activities. Bringing an application that will later help them feel more comfortable, of course there will be pressure in itself where we have to understand the pain points that are often faced by pregnant women. The appearance of the application, especially the one that must look seamless but still has an important point for the user.
Every trimester, pregnant women can enter their weight and find out the average weight which is an indication of a healthy mother & baby. We provide a reminder of the day the baby is expected to be born and provide advice on what to prepare for the birth process. Provides an appointment feature with a gynecologist at the hospital, with online and easy ordering.
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